Handcrafted wine for the adventure lovers and sun seekers, Coucou Vino approached us to develop a wine range launching with a Rosé and a Sauvignon Blanc.
The mood board that inspired the visual execution of the brand was based on the minimalist use and detail of Parisian decorative pottery and jewellery. An elegant pastel colour palette was selected, contrasted by the structured label design that made use of a clean, modern font.
The simplicity of the label design as well as the shape of the bottle lent itself well to an enlarged label, covering essentially the body of the bottle. The constrained use of colour on the label designs allowed for a premium and textured cotton paper to be used in order to enhance the overall look.
The photography was inspired by the flavour profiles of the different varietals, highlighting the exotic fruits that allowed playful lighting and textures to come through - adding a layer of authenticity evoking the feeling of the enjoyment of wine on a summer’s day.
SERVICES:
Logo Design Update | Packaging Design | Photography | Project Management
