Apparel with a focus on the tenderness taken in the process and consideration of the garments. 

The word “sentiment” refers to a feeling of nostalgia that is evoked when these clothes are worn.   

The carefully crafted typography used for the logo design refers back to sentimentality and connectedness. The logomark consist out of an “S” shape, that is connected, as well as a lock symbol – referencing that sentimental objects are usually protected, hidden and held close to our hearts. The symbol also resembles an interpretation of the shape of woven thread. The colour palette and imagery add another layer of memory, calmness and harmony. 

SERVICES:

Brand Identity Design | Stationery Design | Project Management