Jennifer Middleton

MANAGING DIRECTOR | CO - FOUNDER

The importance of a legacy is in the present moment and what you do with it. 

“I enjoy the diversity each client brings to Graft, it’s an incredible way to be in the present while creating for the future. Each project is different and fulfils my curiosity and learning.

I love running, good coffee and mindful moments!”

Vicki Clark

DIRECTOR OF NEW BUSINESS & STRATEGY | CO-FOUNDER

“Successful brands are built with purpose and intention. At Graft we collaborate with our clients to identify, refine and ensure this purpose is the driving force behind the brand. Creating a brand is the combination of strategy and creativity and the discipline to continuously revisit this underpins it’s success.”

Wilma de Nysschen

CREATIVE DIRECTOR | CO-FOUNDER

“I once read that good design does not only speak, it engages in conversation. My wish is for our branding to communicate like friends around a dinner table - with thought, debates, revelations and ultimately, joy.”

Toni Botha

LEAD DESIGNER

“I love the role that we get to play as designers bridging the gap between brand strategy and design to create brands that aren't only beautiful, but also meaningful.”

Miché Slaai

PROJECT MANAGER | CLIENT SERVICE

“For as long as I can remember, I’ve always loved working and engaging with people, it gives me a sense of purpose.

As a project manager, I’ve had the luxury of working with diverse people and learnt how to build a connection, which once formed holds so much heart. The same heart I put into each day and hope to give back to the people I engage with.

This role has taught me a wealth of skills and how to trust and be agile in a process which is not often smooth but the result brings satisfaction and builds grit.”

Daniël Conradie

DESIGNER

“I am an imaginative, curious and easy-going designer that aspires to both creative and meaningful design.”

Bryony Treagus

DESIGNER

“I am inquisitive creative, captivated by the world around me — the opportunities to learn, and to find beauty in unlikely places.

I love that design finds perfect equilibrium, like the answer to an equation, forming solutions between ideas and reality and improving connections between people and the products they encounter. ”