A Franschhoek based, Parisian inspired wine shoppe/bar.
Based on Parisian research – the concept 'The Celebration of Imperfection’ was developed. This concept draws on the fact that the invincibility of imperfection lies in the inability to change it from being imperfect and timeless. This imperfection is seen in the process of wine making, traditional Parisian bistros - their casual, charming, convivial atmosphere and Paris itself. The use of an authentic French Contin typewriter to create the brand identity resembles the imperfection through the inconsistency of ink pressure, line spacing and the element of not being able to edit what has been typed.
SERVICES:
Concept Development | Brand Identity – Logo & Stationery | Brand Collateral | Photography | Project Management | Pre-Production Management
