As one of the market leaders in two-way radio communication, Lazer Communications embarked on a brand identity update to affirm the many services they offer and to market their new offerings.  

 We started with the brand identity and creation of a strong logomark that communicates connectivity and networking. We designed and refined two arrows, pointing towards the modern logoword. The logomark communicates dynamic movement, shown with shades of red and the use of the arrows.

The logomark created a base to design secondary marks / icons for the brand to represent the diverse offerings – ranging from rentals, technical support and innovative PoC technology.  

The website update focused on a seamless user journey, refined copy and additional imagery and informational sections to guide the user and ultimately to get in touch with a personal consultant as each project is tailor-made.

SERVICES:

Brand Identity Design | Stationery Design | Website Design | Project Management