Leah van Deventer is an award-winning South African drinks writer, cocktail competition judge and general booze enthusiast.
We were approached to create an illustrated logo for her brand in the form of her portrait. It needed to portray her recognisable features in a minimalist and caricature style whilst still showing her fun enthusiastic personality and writing style.
The illustration style we chose reflects her playful personality and the way she approaches her writing – with elegance and humour. The logo design consists of strong, modern straight lines and playful curves simultaneously.
It creates a logomark that can be applied in numerous ways and for people who are unfamiliar with what she does, it creates intrigue to find out more and to meet Leah.
The addition of her name below the illustrated logomark creating her logo permitted the typography to be modest in approach as to not complicate the design or overpower the hierarchy of visual information.
SERVICES:
Brand Identity Design | Illustration | Project Management
