'May every macaron gently transport you back in time – reminiscent of sweet memories or into the future, where a beautiful journey awaits.'
Our vision was to name, create and develop an identity for a luxurious macaron brand - a sense of opulence that one desires and which promises to remind customers of beautiful memories and experiences communicated through design, textures and taste. From the first interaction with the brand through marketing to the experience of ordering, purchasing, receiving and consuming, it should be seamless, extravagant, remarkable and indulgent.
We used a minimalist design approach, highlighting only the necessary elements and allowing them to stand out by making use of materials such as dense cotton paper and gold foil finishing techniques, adding a regal and sophisticated feeling.
SERVICES:
Logo Design | Stationery Design | Promotional Collateral | Project Management | Packaging Design | Photography | Copywriting |
