Finovate started with a calling, a calling to stewardship.
Finovate is a professional services provider that has gathered the right people, integrated the best systems, and built the strongest networks, so that SMEs can plug into their offerings and thrive. Think of Finovate as an API (Application Program Interface), but for professional services. SMEs go to them with certain needs/requests, and they provide them with the best solutions for their specific needs.
As a company, they envision a world where SME’s drive economies, promote job creation, and enhance livelihoods. They believe that their calling to stewardship will lead to SME success.
We created a new logo design for the brand, included a tagline and carried the brand identity out across stationery, corporate collateral and their website. This included creating a unique icon that symbolises each solution, making it easier for their customers to understand their options.
The concept behind the Brand Identity design stems from the idea of business growth and mimicking the positive feelings that can and should accompany the journey of growth within businesses. We want to evoke a feeling that the road you will walk with Finovate will be guided by knowledge, warm engagement, transparency,
an equipping nature, innovation and all encompassing. This is a feeling that should be cultivated, starting with the first interaction with the brand - the logo.
The + that has been highlighted in the logo symbolises growth, but also symbolises partnering with Finovate, adding their solutions to your business. The dot at the top, slightly forward, symbolises the future and the outcome of using Finovate’s offerings.
SERVICES:
Brand Identity Design | Tagline Creation | Copywriting | Website Design | Brand Collateral Design | Project Management
