Fruitworks is a family-owned global fruit trader. The company was established in 2001 and focuses on the export of deciduous, citrus and vine fruits, sourced from all over South Africa.

In 2016 within Fruitworks, Crownfruit was founded as an endorsed brand. Crownfruit is based in Singapore and logo design update was considered with the new sub brand addition namely Rainbowfruit, as a collective. Rainbowfruit is based in Malaysia, and their new brand identity embodies the rich and colourful culture of in their logomark. It references a variety of colourful (rainbow) products and a lotus flower that symbolises purity, enlightenment, and rebirth.

The Fruitworks brand is renowned as bold and colourful, which required careful consideration with the colour palettes of the sub-brands. We needed to give them a life of their own within the brand architecture.

Together, these brands and the teams behind them stand for vibrancy in their space and quality in their execution.  

SERVICES:

Crownfruit & Rainbowfruit | Project Management | Stationery Design | Brand Architecture