Crafted Companion.
Hoedje is an intentional, slow fashion brand. The designs are sustainable, eco-conscious and baby-friendly. With SPF50+ protection, every sunhat and bonnet is carefully created to shield delicate skin from UV rays. Hoedje is your perfectly crafted companion for sunny days.
The idea for Hoedje came about as the founder was strolling with her newborn through the Fynbos fields of Stilbaai. There, under the rays of the African sun, she realised the need for ergonomic, yet beautifully designed sunhats. After two years of patterning, the mom-approved Hoedje hats were finally ready – intentionally designed from fabric to fit.
The logo symbolises being held, cared for and the delicate details that have been taken into consideration. The tagline “crafted companion” encompasses what the hats aim to achieve – becoming the go-to outside accompaniment for your little one.
The packaging design focused on one hat per box, with an introduction and care instructions card that welcomes you as you slide it open upon receiving your hat. The white box, with a blind debossed logo is contrasted by a dark photography on the front of the card.
The photographic shoot was styled with a “motherhood meets Vogue” theme in mind, drawing attention to the product and the relationship between adult and child.
Sun meets care, inspired by motherhood.
SERVICES:
Brand Identity Design | Packaging Design | Tagline Creation | Copywriting | Photography | Website Design | Brand Collateral Design | Social Media Design & Management | Project Management
Photographer : Rebecca Richardson
