A good-for-the-environment, good-for-the-tastebuds, good-for-the-jol type of cider.
We were approached to create and execute a three month content plan that aligned with the communication strategy we put together for Loxtonia. The content focused mainly on the brand pillars, what makes Loxtonia unique, the target audience and the brand tone. The pillars are honesty, sustainability and sharing.
With pillars like these, we immediately realised that a photography and videography shoot needed to be planned and executed in a way that feels real, fun and focused on what matters.
Along with the footage and imagery that came from the styled shoot, we created striking and simple graphic visuals that add a tone of relatability and convey the “Orchard To Bottle” process to the consumer. Interactivity played a big role in our designs for social media and we tried to incorporate polls, GIFs, questions and competitions.
We also added a bold introduction of colour, inspired by the unique palette of the flavours of the cider. The palette used together with the unique brand typography created a feed that was recognisable and made Loxtonia stand out from its competitors.
With the launch of a new product, the MTC – we also made some of the content celebratory and community focused. It was important for each post to not only reflect a brand pillar, but also a feeling of getting to know the brand better.
SERVICES:
Communication Strategy & Conceptualisation | Content Plan & Creation | Shoot Styling & Direction | Project Management
Collaborative Communication Strategy & Content Plan : Marguerite Nel & Graft
Copywriting : Marguerite Nel
Photographer : Rebecca Richardson
Videography : Curate
All work completed on behalf of ALL THESE THINGS Agency
